Innovative Mindset: How It Helps Entrepreneurs
What Does Innovation Mean and How Does It Help Entrepreneurs?
When we talk about innovation in any field of human knowledge, we refer to the implementation of significant improvements. It’s a change that brings new ideas and paves new paths.
Innovation is fundamental in the journey of entrepreneurship. An enterprise that is open to innovation has a higher probability of achieving success, differentiating itself, and growing, making a significant impact on its consumers.
When we talk about innovation in your enterprise, it’s not exclusively about offering new and different products or services. It’s also about making adjustments in the processes and procedures with which we offer the same products and services, making them more efficient, attractive, and competitive. Any significant change that introduces something new, improves your market position against competitors, and benefits your customers is an innovation.
Innovation Helps Establish a Competitive Advantage
Don’t wait for others to tell you what’s happening.
If you want to be at the forefront, you should be the reference point to whom others turn for information, not the follower who finds out what the competition has done to replicate it. That’s being innovative.
To innovate, you must learn to distinguish between cutting-edge, innovative trends that mark changes and passing fads. Being innovative isn’t about following trends. It’s about seeking, in advance, the development trend in your area of entrepreneurship and knowing which change is coming.
It’s about having your binoculars pointed to the future, beyond what your competitors see. The further ahead you look, the more likely you’ll be the first to implement it in your environment.
Innovation Should Offer Clear Advantages to Your Customers or Your Competitiveness in Terms of Quality, Time, or Money
Innovation: A Strategic Priority in Your Organization
Innovation drives growth and should be a strategic priority in your enterprise:
It must be an integral part of your business strategy.
It cannot be an external element forced into your process.
It must aim to improve your competitiveness.
It must be consistent with your business, marketing, and production strategies.
To innovate, besides reading and studying to stay informed, you must dare to constantly question traditional and current procedures.
Always ask yourself questions like:
“What if…?”
“How could it be better…?”
And to achieve all this, you must develop an Innovative Mindset. Below, I outline the 7 characteristics of the Innovative Mindset and how developing them helps entrepreneurs.
The 7 Characteristics of the Innovative Mindset:
The Innovative Mindset in an entrepreneur includes 7 basic traits that you should strive to develop.
Curiosity
The curious person unsettles others because they question the established and disrupt the flow of things we are accustomed to.
The curious person:
Questions the established norms
Enjoys learning
Gets bored with routine
Accepts new stimuli with interest
Avoids prejudices
Has an analytical mindset and enjoys connecting dots and finding relationships
Is flexible and adapts well to changes
Is willing to make mistakes and understands they are part of the discovery and learning process, not a sign of failure
Flexibility
Flexibility is the ability to bend easily, adapt to changes or variations as needed. The opposite of flexibility is rigidity, which easily breaks.
Flexibility can be trained. Just as regular stretching and exercise help with physical flexibility, mental flexibility can also be trained.
A flexible person:
Is prepared for uncertainty
Is alert and identifies changes before they occur
Identifies opportunities better
Plans but always has alternative plans
Does not improvise but changes direction easily
Capacity to Be Different
Entrepreneurs like to stand out and be unique. They often have unusual ideas and visualize opportunities where others do not see them. However, being different requires courage, self-confidence, and a high level of focus.
It's not about:
Being contrary just for the sake of it
Always opposing and being rebellious without cause
It's about:
Being a positive nonconformist
Having the courage to be different
Vision
Vision is the ability to see something in your imagination, in your mind, that you dream of, even if it's not yet a physical reality. It involves the ability to imagine a possible future.
An entrepreneur can envision in a stone the sculpture it hides to be carved or its potential use in building something new, while others only see it as an obstacle to be removed from the way.
Proactivity
A proactive person actively takes control and decides what to do at every moment, anticipating events. They exercise their right to decide how to respond to the events they face.
A proactive person:
Sees opportunities instead of problems
Does not wait to be pushed but takes charge and acts
Assumes responsibility for initiating actions to make desired things happen
Not only does she follow instructions. She is creative and innovative and goes beyond the obvious, seeking alternative, more successful courses of action.
Instead of complaining when facing a conflict, she thinks about what she can do to change the situation.
Risk Tolerance
It's not possible to be different and innovate without assuming some level of risk. It's the risk of doing what others haven't done and therefore not being certain about the outcomes.
Accepting risk is not about enjoying it or being reckless.
With greater uncertainty, comes greater risk. We can improve our decisions under risk conditions by reducing uncertainty. If we fear a risk because we see it as large, we can break it down into smaller risks and take them one at a time.
Be prepared to fail. When you take a risk, failure is one of the possible outcomes. Conduct a scenario analysis and prepare to face a possible scenario of failure.
Response speed
We face dynamic markets, changes that are massive and widespread. Response speed is a fundamental competitive advantage to survive and continue to grow successfully.
How can you adjust your business speed?
Improve your response speed to all related parties, whether they are customers, suppliers, or collaborators. Ensure the continuity and efficiency of research and development processes. Try to turbocharge your operations.
But, be very careful: making quick decisions does not mean making hasty or bad decisions.
An opportunity always comes from a change. Innovation is the origin of any opportunity.
When we transform change into a new reality, we are seizing the opportunity.
To identify and seize opportunities, we must develop the ability for innovation and creativity. The more we think outside the box, embrace novelties, and actively seek them, the more opportunities we will find along our path."